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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Why social commerce is transforming online retail

RetailDive

Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.

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How to Integrate Social Media into Your Email Campaigns

Omnisend

Online retailers are always looking for new ways to build trust and connect with their customers. While email does a great job of providing the intimacy retailers want, crowded inboxes can sometimes make the most genuine of emails seem commonplace. This is where social media comes in. Reading Time: 7 minutes.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Complete Guide to Social Media Advertising and Customer Loyalty

Inflow Insights

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Learn from your organic social media.

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TikTok Ends Retail Business in Indonesia After Ban on Social Media Shopping

RetailWire

TikTok is ending its online retail operations in Indonesia to adhere to a recent government ban on e-commerce transactions via social media platforms. The Indonesian government instituted this regulation to safeguard small businesses from what it deemed as predatory pricing by popular apps and websites.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”