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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Can you reduce spend on brand terms that you might already be targeting through organic search?

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May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail TouchPoints

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide.

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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Sporting Goods : 10% vs. 6%. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics. Global digital sales topped $1.1

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.

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How COVID-19 Has Changed Consumer Behavior

Wiser

and Canada has significantly affected both brick-and-mortar and online retailers. The vast majority, nearly 80 percent, bought from a mix of brick-and-mortar and online retailers. Only 16 percent conducted only in-store shopping compared to just 5 percent who did online only. The spread of COVID-19 across the U.S.

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Merchandising Strategies to Boost Your Online Sales

ROI Revolution

Online retailer Better Baseball uses inline banners to direct customers to chat with an expert if they have questions about a specific product or collection. Appeal to Your Individual Shoppers Whether you sell apparel , outdoor furniture, or sporting goods , your shoppers’ preferences vary significantly by their location.

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The Benefits of User-Generated Content in eCommerce

lateshipment

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. We’ll also take a peek at the latest trends with UGC and how some brands are leveraging it.

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