Corona campaign inspires Brits to explore the outdoors

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Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world.

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The brand has unveiled an online travel hub, as part of its global Rediscover Paradise initiative, to provide inspiration and guidance to discover off the-beaten track locations across the UK in partnership with Culture Trip.

The platform will highlight 30 nature spots to discover, encouraging people to take that first step to travelling again, starting with safely exploring the beauty of the UK.

Corona will be showcasing the UK through a content series and interactive map, featuring hidden beaches, stunning sunset vistas, and out-of-the-way spots of natural beauty.

The campaign will further inspire the UK to ‘Rediscover Paradise’ with TV and digital advertising.

In addition, Corona will be offering hundreds of UK staycations through a trade promotion in Nisa, Costcutter, Booker and Parfetts.

Liz Hemus, marketing manager at Corona, said: “Corona was born on the beach and believes that it’s the outdoors where our best side shines through, so after months of lockdown we want to inspire people to get out, disconnect and explore – safely, and with care.

“Our ‘Rediscover Paradise’ platform has been established to encourage people to safely take that first step in getting back to travel, starting with discovering the beauty of the UK.”