The North Face stands for inclusivity in the face of boycott calls
June 16, 2023
A predictable social media backlash from anti-LGBTQ individuals and groups followed The North Face’s announcement that it was working with drag performer Pattie Gonia for its second annual Summer of Pride tour. Calls for boycotts against the brand did not stop it from going forward. “Creating community and belonging in the outdoors is a core part of our values and is needed now more than ever. We stand with those who support our vision for a more inclusive outdoor industry,” the company said in a statement.
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