Talking Retail Grocery and product news for independent retailers
The digitally-enabled point-of-sale (DE-POS), which combines Jisp’s grocery shopping app with Marin’s bespoke in-store solutions, will allow consumers to redeem pre-existing trade offers between FMCG brands and the UK’s major wholesalers simply by scanning QR codes with their mobile phones in thousands of convenience stores.
DE-POS will also be able to monitor promotional compliance at a retailer level based on the number of QR scans, with the potential to incentivise retailers that have actively engaged with a marketing campaign.
In addition, participating brands will have access to real-time data highlighting who is buying their products, where, and when via seamless digitally-enabled offers. The reports will correlate to ROI figures, enabling brands to analyse the success of the campaigns, and hyper-personalise their future promotions.
Julian Fisher, chief executive and founder of Jisp, added: “With people finally embracing their freedom post-lockdown and shopping in stores, it is very important for brands and retailers to maximise customer engagement with their products and offers. DE-POS is a brilliant solution to give brands more visibility over their campaigns whilst ensuring marketing and sales compliance across participating stores.”
Stephen Back, sales director at Marin’s UK, added: “I am absolutely delighted to have agreed a partnership with Jisp whose revolutionary technology allows independent retailers to compete at the same level as major multiples. Introducing DE-POS, in collaboration with Marin’s Quad, will be of enormous significance to the UK convenience sector.
“Brands have been looking for a solution that helps them take control of their trade marketing spend whilst at the same time offering consumers an exciting mobile shopping experience. Our innovative range of in-store POS displays coupled with the Jisp shopping technology will revolutionise this space for all parties involved.”
