38 Ecommerce Terms Every Marketer Needs to Know


But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. We know the ecommerce world changes rapidly, and it can be tough to keep up.

Ecommerce Terms You Need To Know To Manage Your Digital Business


Pay Per Click (PPC). Point-of-sale (POS). Marketers sure are good at jargon, aren’t they? We love talking about our KPIs, ROI, and margins. But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up.