7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. PPC swooped in to steal all the credit.

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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

We can assume from what we know of Don that if people hire him, they will love him and tell others and that will drive people to go back online and search for him after the recommendation and continue this positive circle of business. What about reviews and recommendations?

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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How to Set Up Amazon PPC: A 2018 Guide

SellBrite

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC.

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How to Set Up Amazon PPC: A 2017 Guide

SellBrite

Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. Part 1: Define PPC campaign goals. Part 2: How to structure your PPC Campaign.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. If you want to learn more, take a look at how the ROI Revolution team manages paid search and PPC strategies.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this).

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Ad Groups with various biddings (via PPC Hero). Recommended Posts. Ecommerce Marketing Google Shopping & PPC Google AdWords Google ShoppingHave you been watching? Google and Amazon are in a showdown.

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10 Ways To Market Your Ecommerce Site

SellBrite

A recommended ratio is 80/20 – 80% topical industry news and 20% plugging your site and products. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives.

Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Inflow Insights

We recommend you follow the structure/breadcrumbs on your website. Because there are over 6,000 default categories, we recommend you get as granular as possible. They’ll let you know if you are not including specific attributes, and give you a warning or a recommendation.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. We recommend updating your negative keyword list at least once a week.

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How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Inflow Insights

There’s good reason we recommend shopping campaigns to all our ecommerce clients. When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years.

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Far more likely than if the recommendation came from a random company you didn’t know or trust.

9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker.

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content?

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Acing Your Google Ads Keyword Match Types

Store Growers

That’s why I recommend you to stay away from broad match. If you don’t want to take any risks, I’d recommend you to put “+” signs before all phrases of your keyword. At the dawn of PPC, Google matched search queries with exact match keywords… exactly.

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Top Online Marketing Resources to Read

VTNS Solutions

A customer hear about your business through online channels such as SEO, PPC, Social Media or Referral They visit your website Add to store for ecommerce or submit a form They refer other people if they like your business. Data Analytic Insights and Recommended Mentions.

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BlueHost Ecommerce Hosting Review 2019

Ecommerce Platforms

If you don't like the idea of this increasing pricing scheme, I would recommend finding a different host. I recommend that you take a look at the ecommerce plans from Bluehost. Bluehost Review: Marketing and PPC Credits.

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

I’d recommend the integration for sure! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook.

How to sell on Amazon – The Ultimate guide – Part 1

Ecommerce Platforms

Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done.

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The Ultimate SEMrush Review – All in One Marketing?

Ecommerce Platforms

Then just as the site audit tool which identifies SEO issues, SEMrush also offers the PPC Keyword Tool for your ads. It’s essentially what you use when you realize that your PPC keywords are seemingly forcing your ads to rival each other.

How to sell on Amazon – The Ultimate guide

Ecommerce Platforms

Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done. Automated PPC Campaign.

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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. I absolutely recommend Amazon Pay. The trick to Amazon success is similar, in parts, to the trick with success on a webstore.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. We know the ecommerce world changes rapidly, and it can be tough to keep up.

How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. Analytics is everything in PPC.

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Freelancing Options for Ecommerce Development and Design

Ecommerce Platforms

I'm not about to directly recommend places like Upwork and Freelancer.com. These are some of the more complex forms of websites out there, so it's not recommended considering you can find somewhat affordable designers and developers who are known to do a great job.

How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. As a retailer, chances are you have a diverse audience.

Your Go-To Gumroad Review (June 2019)

Ecommerce Platforms

This isn't a marketing tool, so there isn't anything available when it comes to things like email nurturing and PPC. The Discover solution works by recommending products to specific buyers who have purchased content or products similar to yours.

Multichannels: Not Just for TV

ChannelAdvisor

Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Why should I care about SEO/PPC/content/social/email marketing when I’m making so much on eBay and Amazon?”. Others don’t care and are willing to accept their friends’ recommendations on social media. SEO, marketplaces and PPC aren’t going to be your best marketing options. You need SEO and PPC right here.

6-Step Checklist for Acing Your First Month as an Amazon Seller

SellBrite

Amazon calls these Amazon Marketing Services, but many sellers refer to them collectively as ‘Amazon PPC.’. If you take a fire-and-forget approach to Amazon PPC, you’ll get fire-and-forget results – misses, in other words.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Aside from our own blog at Inflow , I recommend the Get Elastic ecommerce blog and Moz.

Amazon Prime Day 2019: Strategies for Success (Webinar Recap)

Payoneer

Increase visibility – Check your quality listing score and perhaps create an aggressive PPC campaign and enhance your content to increase your products’ online visibility. However, discounts under 50% are not recommended as it can seem suspicious. Payoneer recently hosted a live webinar from India on the topic of how to approach Amazon Prime Day and key strategies you need to succeed.

Using Analytics Tools To Make Better Ecommerce Decisions [Case Study]

Shopping Signals

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. It was recommended as an app to install by Shopify, so they installed it and Gabriella’s team has been utilizing it for benchmarking.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves.

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Just perform some competitive PPC analysis and add those to your sheet! Instead of writing 300 words, I recommend reaching 1,000 words (at least on your 10 top sellers).

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The Kissmetrics Guide To Keyword Research

Kissmetrics

This is when it is important to be signed out of your Google account for non-personalized recommendations. If you were doing PPC and targeted the broad match for social media, ads would show with any searches including social or media.

Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Kissmetrics

Follow any of these recommendations (or better yet, use them together), and you’ll get custom audiences that are, in fact, custom. And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.).

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The 8 Most Important Digital Marketing Channels for eCommerce

eCommerce Training Academy

It may also be referred to as search engine marketing (SEM) or pay-per-click (PPC). The one thing I always recommend when creating a digital marketing strategy is to define your objectives (goals) as well as establishing your performance metrics.

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. When it comes to ecommerce, a word that first comes to mind is growth.

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Driving eCommerce Revenue, Part 2: Focus on Strategic Marketing

Scalefast

This is not a post on email automation or effective PPC ads. Then, Strategic DB founder and CEO Anna Kayfitz recommends parsing that database to see what your data tells you.