article thumbnail

Pay Per Click Advertising Platforms You Need In 2022

Groove

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

article thumbnail

Paid Search Strategy: 4 Tips To Drive More Customers

Groove

To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Use Google Shopping, Search & Display Ads. We recommend that your paid search strategy utilizes a combination of ad formats to attract, engage and nurture customers through the marketing funnel.

Customer 368
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Recommend cohesive strategy for current websites. Google Shopping, Search & Display Campaigns. In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples.

article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Fast site speed.

PPC 162
article thumbnail

Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Built-in dropshipping and fulfilment options Comprehensive app store for integrations Complete staff, inventory and payment management Integrated marketing tools for email, social, and SEO Affiliate marketing options Easy-to-use builder with themes and templates Custom shopping carts and checkout pages Cons ? Further reading ?

Shopify 104
article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Shopping cart platforms like Shopify have eliminated many barriers of entry. Online shoppers don’t shop the same way as they used to back in the day. They ask for recommendations on Social Media. China is opening up to the world and technology is now affordable. Finding the right products to sell.

eCommerce 167
article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit.