article thumbnail

How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? Which social media sites are they on?

PPC 259
article thumbnail

How to Create PPC Campaigns for Real Estate Marketing

Kissmetrics

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. PPC campaigns aren’t usually difficult to set up. PPC Real Estate Marketing Trends. This is where pay per click (PPC) comes in.

PPC 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. Show ads at the right time.

PPC 370
article thumbnail

How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. Why Should You Create Evergreen PPC Ads?

PPC 203
article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. What Is Google Trends? In comes Google Trends.

Marketing 335
article thumbnail

How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How Can Artificial Intelligence Help Your PPC Campaigns? 6 Ways AI Can Help You Write Good PPC Ad Copy. These consumers may not look anything alike but have some common threads that make them relevant targets for your PPC ads.

PPC 332
article thumbnail

What is Programmatic Buying For PPC?

Kissmetrics

This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

PPC 277