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How to Use Google Trends in Marketing

Kissmetrics

If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see. Get Ideas for Social Media Campaigns. Find Trending Topic Ideas for Webinars. Inspire Creativity. In comes Google Trends.

Marketing 335
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Account-Based Marketing: Past, Present, and Future

Kissmetrics

A good social media campaign will convert at less than 1 percent. You can create a webinar dedicated to marketing for custom kayak companies. Even better than a webinar is a live event in-person. The average email click-through rate is 2.6 The rate of return on direct mail is around 1 percent. Live Events.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

Social media marketing. Very few companies founded in the 21st century exist without an active social media presence. Promoting your brand through social media channels like Instagram, Facebook, Twitter, and Linkedin will help you connect with your audience as you grow your brand and garner some brand loyalty.

Marketing 142
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 354
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2022 Digital Marketing Trends & Predictions

ROI Revolution

of digital marketing professionals say that emerging social media platforms are a top trend. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO).

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How to Achieve Long-Term Business Growth Without Increasing Your Ad Spend

ROI Revolution

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Why not amplify your investment in paid search, social media, or email/SMS by making strategic optimizations to convert more of the traffic you’re already getting?

PPC 78
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5 Ways to Convert Paid Ad Leads

Kissmetrics

You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page). Direct Leads to Forms on Social Media.