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How To Leverage Site Search Data To Fuel Your Marketing Strategy

RTP blog

For instance, if a sporting goods retailer sees a lift in searches for tennis equipment in the first week of the U.S. Open, they’ll know when to start pushing pay-per-click (PPC) and display campaigns for these items. Use your search data to decide where you should invest your marketing dollars when targeting customers via PPC.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper. Use paid search strategically.

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The Benefits of User-Generated Content in eCommerce

lateshipment

Some retail verticals that should be using UGC for sure are: Clothing, Shoes, Accessories & jewelry, Cosmetics & beauty products, Goods for children, Goods for pets, Souvenirs, Sports goods, Home decor & furniture, & Household appliances. Final Word.

eCommerce 240
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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. There are a host of variables that go into PPC that SEO cannot help. How SEO Can’t Help. One of the biggest ones is ad spend.

SEO 58
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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. There are a host of variables that go into PPC that SEO cannot help. How SEO Can’t Help. One of the biggest ones is ad spend.

SEO 40
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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

PPC campaigns. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.” Pay-per-click (PPC) advertising is one of the most popular. For the franchisor, marketing must cover the following: Brand identity. Website design. Website infrastructure. Email marketing.

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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements. For instance, if you operated a sporting goods site, your average customer might frequent athletics blogs, the sports sections of major news sites, and youtube videos related to highlights.