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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Say you sell dog toys. You could (and probably should) run ads for keywords like “gifts for dogs,” but you’ll likely also find success with keywords like: “Christmas dog toys” “Dog toys Christmas sale” “Holiday dog toys”.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. It boasts an internet penetration rate of 93%. and global companies.

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How to use Amazon Brand Analytics for Product Research

Algopix

Using Search Term Report for Amazon PPC. The search term report is also a great source for prioritizing keywords to run on your Amazon PPC campaign. Sometimes the keywords in your original research are too long for you to manage in your Amazon PPC campaign. Rick Wong is the founder of SellerMetrics, an Amazon PPC Software.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

A mere six months later (COVID having toyed with everyone’s timelines) at the 2022 show, that number now totals approximately $14 billion and rising. At last year’s show, a kind of awe surrounded the $5 billion these firms had collectively raised for the sole purpose of acquiring successful Amazon-based businesses.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

Decide: what you want to achieve from your campaign how the campaign fits into your wider, long-term plans for your brand which strategies you will use to achieve your goal e.g., PPC ads, social media posts, influencer marketing, and so on how you’ll track your progress. On the surface, their target audiences look different.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. . We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well.

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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

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