365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

Kissmetrics

SEPTEMBER 14, 2017

White Papers. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. The value-offer of lead magnets are often pieces of content like: Case studies. Exclusive videos. But they can also be: Discounts.

SEO 279

SEO White Paper Document Improvements 279

GetElastic

SEPTEMBER 15, 2021

Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ). AI in ECommerce: The Future of the Customer Experience. Read the ebook.

B2B 146

B2B eCommerce Customer SEO 146

FastSpring

DECEMBER 18, 2020

You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. Encouraging customers to visit your site using tools that track SEO, email marketing, and PPC campaign analytics. ???????? There are lots of ways you can get your message across.

B2B 148

B2B eCommerce Payment Services SEO 148

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. White Papers & Reports. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.

PPC 293

PPC White Paper Web Design Information 293

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — Offer landing pages are great for PPC, social, and affiliate channels. Content Offers. Offer Landing Pages.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

JANUARY 27, 2021

You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. If you like PPC, they have tons of content about that. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert. The third stage is called Close.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

FEBRUARY 16, 2023

At ROI Revolution, we call this concept the digital search duopoly.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. Or what if potential customers breeze past the ads on their news feeds and never make it to the second stage? That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

Inflow Insights

JANUARY 3, 2021

Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. Working with an experienced eCommerce PPC team can maximize your ad spend and ensure your new content strategy isn’t all for naught. Earned Media.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Kissmetrics

JULY 28, 2021

For example, they visit your website, read an ebook, or download a white paper. like PPC but they still bring in big results. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Marketing 300

Marketing Social Media White Paper SEO 300

Inflow Insights

JANUARY 3, 2021

Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. Working with an experienced eCommerce PPC team can maximize your ad spend and ensure your new content strategy isn’t all for naught. Earned Media.

eCommerce 90

eCommerce Multi-channel Social Media Article 90