Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. Looking at year-over-year behavioral changes among eBay shoppers specifically, the report found that 92% plan to do most of their shopping online.

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

ROI Revolution

APRIL 23, 2021

One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. Opt-out data will not be included in seven-day click reporting. This setup also unlocks corresponding call confirmation click metrics to allow for more curated reporting. Claim your copy!

Social Media 78

Social Media B2C Events B2B 78

Retail TouchPoints

OCTOBER 19, 2023

Late last year, Amazon introduced its social media-style Inspire shopping feed , and now anyone can create their own shopping content to post in Inspire. Consult-a-Friend on Amazon Purchases Recommendations from friends and family are among the most trusted sources of feedback for shoppers anywhere, and that’s no different on Amazon.

Social Media 278

Social Media Electronics Apparel Recommendation 278

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. These younger audiences embrace social commerce, and with this report we sought their input on how we can create a more meaningful and engaging social commerce journey.”

Social Media 246

Social Media Payments Payment Services Consumer 246

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

SEPTEMBER 27, 2023

Two-thirds of surveyed consumers reported ordering products every week, and a whopping 95% of respondents who had just purchased a product were already thinking about a new purchase. For example, social media was cited as the top touch point ( 40% ) for driving awareness.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

ROI Revolution

FEBRUARY 19, 2020

Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. ” to “Will you recommend my products to a friend?” million users, to become the third largest social media platform in the United States. million , passing Snapchat’s 80.2

Social Media 78

Social Media Information Recommendation Channel 78

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. A report says that 69% of Gen Z consumers have paid a premium for beauty products that promote clean and natural ingredients.

Beauty and Health 260

Beauty and Health Social Media Consumer Customer Loyalty 260

Retail TouchPoints

NOVEMBER 30, 2021

Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

Social Media 262

Social Media Marketing Customer Multi-channel 262

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Recommendation Other Download 311

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Earlier in the week, Axios reported that TikTok is beginning the process of building out its own U.S.-based Taking a Bite Out of Facebook’s Community Pie.

Social Media 290

Social Media Games Fulfillment Events 290

Retail TouchPoints

AUGUST 15, 2023

In a recent special report, Retail TouchPoints outlined key trends driving the evolution of post-purchase experiences, and five key things brands need to do to get it right. 1. Instead of an upsell, use post-purchase messaging to provide helpful information about the product that’s coming,” Pfeiffer recommended.

Live Chat 241

Live Chat Merchant Services Recommendation Customer Experience 241

Kissmetrics

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. This means that UTMs stick around and can give misleading data for cross-platform social media sharing. Campaign Medium: You can use this to identify the medium like Cost Per Click (CPC), social media, affiliate, or QR code.

Social Media 351

Social Media Document Recommendation Marketing 351

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. Social media marketing and mobile marketing go together like chips and dip. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Groove

JUNE 9, 2021

90% of all marketers have said that social media has increased exposure. Share the giveaway on your respective social media platforms, and let your followers know that they need to subscribe to your email list to be entered. Run a Contest or Giveaway. Engaging Subscribers. Create Segmented Lists. Use Automation.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

DECEMBER 23, 2020

Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Integrating social marketing efforts with social selling will help to convert followers into customers. Connect Social Marketing to Social Selling. Connect Social Marketing with Social Selling.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. To encourage conversion, businesses can also offer unique product recommendations based on a customer’s past purchase behavior. Data Science & Reporting.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Ecommerce Platforms

JULY 25, 2022

Keep in mind that this is one of the best rates you can find to add ecommerce functionality to a website, or to strictly sell through social media. This way, you’re able to upload products and test out how the product pages and Buy buttons work on your social media sites or current website. There you have it.

Shopify 211

Shopify Payments Merchant Services Payment Services 211

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Many blogs reported the fact as a negative public relations case.

Definition 362

Definition Management Social Media SEO 362

Retail TouchPoints

MARCH 11, 2021

The dramatic increase in ecommerce volume triggered by the pandemic increased many retailers’ topline revenues, but many are finding it difficult to contain the costs of new types of order fulfillment such as BOPIS, ship-from-store and curbside pickup, according to a report from Incisiv , commissioned by Manhattan Associates Inc.

Fulfillment 321

Fulfillment Order Fulfillment Shipping Costs Social Media 321

lateshipment

SEPTEMBER 12, 2023

BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content. They often address the concern of the customers using social media.

Multi-channel 130

Multi-channel Social Media eCommerce Events 130

Retail TouchPoints

FEBRUARY 24, 2023

The resulting impact is exponential — when a company earns their trust, 90% of consumers say it also earns a recommendation to friends and family. It’s best if functions from across the brand align on questions including: What should be reported? For younger consumers (ages 17 to 40), social media is their go-to.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. Increase social media followers and engagement.

Social Media 370

Social Media Channel Fashion Recommendation 370

Retail TouchPoints

AUGUST 3, 2023

Consumers increasingly distrust corporations , the media and studio-produced ads. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies. As a result, brand loyalty is at an all-time low.

Marketing 246

Marketing Retail Social Media Consumer 246

Kissmetrics

AUGUST 11, 2021

For example, if you are providing consulting services for online business owners, you may recommend that they use a certain web designer to create their website. Help a Reporter Out. Sign up for Help a Reporter Out (HARO). It’s a free service that reporters often use to find stories. Is it free to market on social media?

Marketing 325

Marketing Social Media Webinar Web Design 325

BigCommerce

SEPTEMBER 12, 2017

Get this entire report in a PDF version for further reading, research and action. Get your free comprehensive omnichannel report now. 25% sell through Facebook (40% on social media as a whole). Men reported spending 28% more online than women during the past year. Americans in metropolitan areas report spending 4.5

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Retail TouchPoints

MAY 24, 2021

Store associates use the StyleConnect platform to connect with customers via email, social media and SMS. Many have embraced the social media service this tool allows, which is driving great content and awareness online.”.

Social Media 245

Social Media Mobile Live Chat Recommendation 245

Groove

JULY 23, 2020

Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals. We recommend this software when preparing your eCommerce store for the holiday season , as it provides the means for seamless communication between businesses and customers across multiple channels.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Kissmetrics

MARCH 5, 2021

Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards. Statusbrew is a social media engagement tool that brings all of your social planning and conversations into one simple platform. Statusbrew.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JANUARY 18, 2024

It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app. Interactive product recommendations and quizzes fall into this category, as they gamify the process of selecting products and setting preferences.

Retail 317

Retail Customer Loyalty Games Reference 317

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363