eCommerce & SEO Copywriting Guide

Inflow Insights

If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types.

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Thin & Duplicate Content: eCommerce SEO

Inflow Insights

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Inflow’s Cruft Finder SEO Tool. SEO Tip: want to update, (eg. Inflow’s CruftFinder SEO Tool.

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Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Inflow Insights

eCommerce companies trying to improve their SEO often run into a host of bottlenecks that get in the way. These boil down to two problems: either your eCommerce platform won’t let you make these SEO changes, or development logistics, costs, and personalities get in the way.

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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less


What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. 4-Part SEO Audit. On Page SEO Checklist.

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BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Inflow Insights

The SEO impact, however, was unexpectedly negative immediately after the migration. “We We did have some hiccups with SEO though, which we’ve been addressing.”. We can create a custom SEO strategy for your business. BigCommerce Blog and SEO Challenges.

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever


By the time you read this, everything we’ve learned about mobile SEO could be wrong. As both phone usage and mobile commerce sales grow, so does the importance of mobile SEO. Today, we’ll go through: The history of mobile ecommerce SEO and websites.

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination


This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 4: On-Page SEO. SEO tools.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition


Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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7 Unique SEO Tips for Online Businesses

Ecommerce Platforms

The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips , and those are more than likely going to give you a competitive advantage over other companies in the market.

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Online Store SEO: How to Rank In Search


Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Online Store SEO Tips. Page optimization and keyword research are arguably some of the strongest SEO tactics available.

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My New SEO Tool: Ubersuggest 2.0


In addition to that, it breaks down the cost per click, the SEO difficulty, and the paid difficulty. The keywords are pulled using both Google Suggest and AdWords recommendations. The post My New SEO Tool: Ubersuggest 2.0

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Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? SEO marketers who understand eCommerce SEO are more expensive than an average SEO marketer.

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The CRO and SEO Impact of Syndicated Reviews

Inflow Insights

We recently wrote about why product reviews are essential for every eCommerce site : they boost conversions and can positively impact your organic SEO. Syndicated Reviews May Improve SEO (If Done Correctly). So do syndicated reviews negatively impact your SEO rankings?

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My Failed Attempt at SEO (And What I’ve Learned)


Did you know that I’ve failed at SEO before? This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. So why did Online Poker Lowdown fail from an SEO standpoint?

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Anchor Text SEO: Everything You Need to Know in 2018


Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do. Here’s what anchor text is, how it helps (or hurts) SEO, and what you can do to keep it optimized.

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The Best eCommerce SEO Tools of 2019


That’s why knowing the best tools should be an essential component of your eCommerce SEO Strategy. From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some of our favorites for keyword research, backlink information and more. eCommerce SEO Tools We Recommend.

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eCommerce Website Technical SEO Requirements

Inflow Insights

Inflow’s SEO team has worked with dozens of eCommerce platforms. Overtime, clients may “rebuild” their platforms to update the technology which can present an opportunity to improve upon long-term SEO. Any changes will require redirects which have “costs” from an SEO perspective.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

As the marketing manager for a company that offers SEO services, I couldn’t pass up the opportunity to hear from the Wizard of Moz himself, Rand Fishkin.

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The Most Overlooked SEO Factor You’ve Probably Been Neglecting


SEO isn’t very technical. So here’s the best, most overlooked SEO factor that I can give you. I recommend you follow a similar template. I’d recommend experimenting with an overlay. Want more SEO tips? SEO can get complicated pretty quickly.

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On-Page SEO Factors: How to Boost Your Rankings Without Links


New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. So my recommendation would be mention the keyword at least once and just write naturally.

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SEO Best Practices for eSellers


Are you an eSeller looking to improve your search engine optimization (SEO) strategy? Be sure to have a clear understanding of your customers, invest wisely in SEO, learn to differentiate, and create – and fulfill – a brand promise. That’s the advice that Rand Fishkin , SEO expert, co-founder of Moz, and founder of Sparktoro, has for online businesses. Fishkin’s insights about messaging, research, and reputation are among the top SEO best practices for eSellers in 2019.

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SEO for Dummies : The Complete Beginner’s Guide to Getting Traffic from Google

VTNS Solutions

SEO can be a beast. Granted you need SEO to drive traffic to your site but keeping up with all the different aspects like Google algorithm changes, building links and measuring your effort can be challenging. That’s is why we have created this SEO for dummies post.

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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion


Providing extra SEO information and optimizing your images to provide the best browsing experience will help increase the amount of organic traffic to your site and improve the amount of time shoppers spend once they’re there. Recommended Reads.

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5 Mistakes Which Can Kill Your Product Page SEO


It is very frustrating when the products you are selling do not rank, or you experience fluctuations in your product page SEO rankings and overall traffic to your product pages. Truth be told, it is harder to optimize an eCommerce store for SEO than it is for other types of blogs or websites.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017


The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Even the best SEO software and tools can’t predict the future.

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BigCommerce SEO – Make Your Products Show in Search


Search Engine Optimization (SEO) can make or break your BigCommerce store. BigCommerce SEO Basics. Use SEO Optimized (Short) URL Structure. We generally recommend staying under 60-65 characters. Tips and Tricks to Enhance BigCommerce SEO.

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.


As marketers, we invest a lot of our time and energy into SEO. Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations. What are some of the best traffic sources for your website outside of SEO?

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SEO Guide to Great eCommerce Site Architecture


eCommerce websites can’t garner eCommerce SEO success without correctly handling navigation, internal linking, and other organizational aspects of site architecture. The right site architecture is necessary if you want to achieve your full SEO potential.

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How to Boost Your Visibility on eBay: Can You Do SEO on eBay?


Search engine optimization (also known as SEO) has always been a key element in any digital marketing strategy. Which leads to the question, How can you do SEO on eBay? There are, however, several key concepts to consider when you’re building an SEO strategy for eBay. Consider using the Item Specifics Lookup Tool to find and use as many recommended item specifics as possible, and the ones that best describe your items.

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All About Permalinks & SEO Titles on Weebly


This post is going to go through what permalinks and SEO Titles mean on Weebly, how to edit them, and why they’re important. One of your first SEO tasks will be to optimize each page and post for a certain keyword. SEO Titles. What are SEO Titles?

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HubSpot Topic Clusters and the Future of SEO


With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. Although a lot has changed, it’s important to understand that the future of SEO driven by the way humans search, and not search engines. That’s why we invited Hubspot Principal Channel Consultant Guillaume Delloue to present his explanation and recommendations related to topic clusters at our Baltimore HubSpot User Group.

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5 E-commerce SEO Metrics and How to Improve Them to Double Your Sales

VTNS Solutions

SEO for a small business website is hard but E-commerce SEO can be a beast. And like all good marketing, SEO is one of the biggest priority when it comes to driving traffic to your e-commerce store. Use the AL to improve product recommendation.

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The ABCs of SEO: How to Talk the Talk and Walk the Walk


Search guidelines frequently change and can be somewhat hard to master if you aren't versed in the language of SEO. These SEO terms – H1 through H6 in the code – tell search bots what's most important on your pages. Juice is the SEO power of a website. Local SEO.

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More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store


To get more sales, you need more people recommending you over your competitors. This drives increased SEO through link backs, but also gives you valuable information to share across the web to earn trust with net new customers long before they purchase from you. Recommended Reading.

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The Empowered Marketer: No Quick Fixes for Content in Ecommerce


However, content marketing takes not only writing talent and SEO knowledge, but also patience. Nat is the Founder of Growth Machine , a content and SEO agency that works with ecommerce sites to surpass 100,000 visitors a month. Nat started his career in blogging and SEO, and first made a real impact at, where he grew their blog from 5,000 visitors a month to 170,000 visitors in just 8 months. Easy SEO strategy there. I usually recommend a mix of three things.