RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. The survey found that returning an item ranked as the No. 85% of surveyed retailers ranked inventory accuracy as a top priority to improve BOPIS and curbside pickup options. A frictionless return experience is critical.

Fulfillment 321

Fulfillment Order Fulfillment Shipping Costs Social Media 321

Retail TouchPoints

APRIL 18, 2023

Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1]. Nearly a third of Americans buy something based on an influencer recommendation at least once a week [ 4 ]. Influencers have incredible, well, influence.

Merchant Services 288

Merchant Services Payment Services Social Media Retail 288

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 306

Social Media Retail Events Channel 306

Kissmetrics

MARCH 5, 2021

Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards. Survey Monkey. Customer surveys are great for learning more about your audience and better pivot your marketing efforts to fit their needs. Statusbrew.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

DECEMBER 14, 2023

One bad experience can have a lasting impact on your consumers, especially when customers are likely to share their stories with others and can readily do so via social media and public reviews. In the U.S.,

Customer Experience 276

Customer Experience Shopping Carts Presentation Social Media 276

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JULY 10, 2023

Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue. Automated catalog and product descriptions.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Groove

NOVEMBER 12, 2020

We recommend creating buyer personas to account for the various personalities of your audience. We strongly recommend following up with customers post-purchase to see if your products/services met or exceeded their needs. Also, dedicate time to see how your customers are talking about your brand on social media.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

DECEMBER 27, 2023

When surveys and focus groups occur before a product launch, participants often don’t have any practical experience with the product yet, and insights are more guesswork into how the public may react.

Improvements 264

Improvements Supplies Consumer Operations 264

Retail TouchPoints

JANUARY 4, 2023

The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Surveys show that 60% of digital sales are influenced by having a physical store nearby. Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 298

Social Media X-cart Consumer Events 298

GetElastic

MAY 31, 2019

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. Like a good friend, their photos show up on your social media feed. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight. Absolutely.

Social Media 163

Social Media Marketing Recommendation Clothing 163

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey.

Payment Services 304

Payment Services eCommerce Payments Retail 304

Wiser

APRIL 24, 2023

Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews. Furthermore, 85 percent of customers say that they trust online reviews as much as personal recommendations.

Customer 157

Customer Social Media Consumer Recommendation 157

Kissmetrics

MARCH 1, 2021

Customers who choose to participate then receive a short survey form to fill out. The reviews and ratings that customers provide in the surveys can be displayed on your website and other marketing platforms. They help search engines know which businesses to recommend to users. Customers Take the Survey.

Customer 277

Customer Merchant Services eCommerce Social Media 277

Retail TouchPoints

AUGUST 17, 2021

Going to the source directly via social media, surveys and conversations with staff is one way to gather this information. Ecommerce and social media data can help retailers identify pockets of demand with the best in-person opportunity — whether for a store, pop-up or event.

Retail 279

Retail Social Media Events Technology 279

Kissmetrics

OCTOBER 14, 2021

Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. Start Early to Benefit More.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

Retail TouchPoints

JULY 30, 2020

However, uncertainty regarding school openings and remote learning practices is impacting what households are spending thus far, according to the NRF survey. Results from two separate surveys, each collecting feedback from 1,000+ U.S. College students and their families are set to spend an average of $1,059.20

Merchant Services 316

Merchant Services Apparel Omnichannel Clothing 316

Retail TouchPoints

JULY 24, 2023

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

lateshipment

OCTOBER 2, 2023

Optimize your website for mobile to increase holiday sales Experts always recommend e-commerce websites to optimize for mobile, keeping it mobile first. One, with the rise of social commerce, people tend to find stores through social platforms. Online reviews are as good as personal recommendations.

eCommerce 130

eCommerce X-cart Shipping Costs Shipping 130

Kissmetrics

NOVEMBER 5, 2020

If not, a survey can give you a clear picture of who your audience is and what they do. I also recommend “humanizing” the persona by giving them a name and image. Because of the huge growth in social media , Lucy’s looking to streamline the interaction process on social media without losing the “personability” of the brand.

Customer 349

Customer Social Media Comparison Shopping Information 349

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 264

Marketing Food and Beverages Retail Social Media 264

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

Payments 338

Payments Merchant Services Payment Services PayPal 338

Retail TouchPoints

JANUARY 31, 2024

In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email. Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). It’s about understanding the customer through their shopping habits, surveys, and online activities. Take Subaru, for instance. Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Omnisend

JANUARY 8, 2024

The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs. Cultivate social media engagement for customer retention Actively engaging with customers on social media nurtures long-term relationships, helping to also drive repeat purchases.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. It’s used for one purpose. I expect that consumer sentiment is going to continue to trend upwards,” said Zive.

Retail 278

Retail Technology Customer Experience Consumer 278

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

Tailored recommendations, exclusive discounts, and personalized marketing messages are just a few ways retailers are aiming to make every shopper feel special and valued during the holiday season. Engaging Social Media Campaigns: Social media has become a powerful tool for retailers to connect with consumers.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. Here is an example of paid media on Twitter. Here is an example of owned media.

Social Media 271

Social Media Shopify Magazine PPC 271

BigCommerce

SEPTEMBER 12, 2017

A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). Almost a quarter of online shoppers (23%) are influenced by social media recommendations. 23% of shoppers are influenced by social media recommendations/reviews.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

ROI Revolution

MARCH 24, 2023

For many advertisers, TikTok being banned in the US would mean social media strategies would have to be entirely reorganized in order to maintain the same level of revenue. If TikTok is banned in the US, digital marketers will have to reconsider their presence on the other social media channels.

Social Media 78

Social Media Channel Marketing Events 78

BigCommerce

OCTOBER 12, 2017

And ultimately, the most innovative and successful of what they do this time of year is what the industry experts and influencers will recommend next year anyway. Nearly 57% of brands surveyed (56.88%) see their sales spike in Q4 –– likely due to a seasonal uptick in consumer purchasing for the holidays. They are your competition.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410