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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

Social media advertising is the fastest-growing segment of paid advertising, with spend expected to top $47.9 PPC Advertising on Social Media & Google. Facebook’s version of quality score is referred to as a relevancy score , while Twitter calls its version a quality adjusted bid. billion in 2021. Conclusion.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. A big culprit in the greater inauthenticity problem on social media are the influencer networks.

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How to Integrate Social Media into Your Email Campaigns

Omnisend

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Plans to Link Tumblr to the Wider World of Decentralized Social Media Continue

RetailWire

Plans to connect Tumblr's blogging site to the global sphere of decentralized social media (also referred to as fediverse) continue, even though there have been hurdles along the way.

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3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3