Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Kissmetrics

NOVEMBER 23, 2020

Suddenly you notice that none of your social media activity seems to be showing up at all. That way, other social media users don’t suffer from spam because they can’t see it. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.

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Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales.

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Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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Retail TouchPoints

MARCH 16, 2021

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. The response set off a cascade of negative comments from disappointed and angry consumers, as they dragged LOFT across the social media coals on Twitter, Facebook and Instagram.

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Kissmetrics

FEBRUARY 11, 2021

What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. Barrons also reports 35 percent of consumers are willing to pay more to purchase eco-friendly products.

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Kissmetrics

APRIL 2, 2019

billion to show you where social media is headed and what you should do to succeed in the landscape. Expect less traffic from the social web, even if you pay for it. Now let’s look at the percentage of digital ad spend going towards social media sites. Now let’s look at social media from a sales perspective.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Retail TouchPoints

APRIL 10, 2023

Alibaba has not responded to media requests for comment, though a person familiar with the matter told Reuters the chatbot is a large language model (LLM) targeted at business users. In addition to the reported plans to harness LLM, Alibaba also is leveraging AI to power its content generation.

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Digital Doughnut

SEPTEMBER 28, 2023

The Unfiltered Realities of the Modern Social Media Manager. Hootsuite dives into the messy reality of what it's actually like to work in social media with their inaugural Social Media Career Report.

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RetailDive

MARCH 21, 2024

A partnership between tech giants Meta and Amazon “could represent the tipping point of transforming social media into a transaction platform,” Mizuho Securities analysts said in a report this week.

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Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Start by experimenting with A/B testing.

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BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? YouTube reports that mobile video consumption rises 100% every year.

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Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. is underway, with Semafor reporting that testing of the feature began last week with a select set of U.S. according to Semafor , allowing U.S.

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RetailDive

JANUARY 10, 2024

The spread of misinformation, toxic user bases and the prevalence of bots is leading to a perceived decline in platforms, according to Gartner.

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Retail TouchPoints

OCTOBER 21, 2021

PayPal is reportedly in talks to acquire Pinterest , according to media outlets including The New York Times , Financial Times , Bloomberg and CNBC. Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

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Retail TouchPoints

MARCH 4, 2021

The new shopping feature was first seen by tech trend-spotter Yasser Masood and quickly picked up by social media consultant Matt Navarra , who shared screenshots. The feature appears to be a new form of Twitter Card — customizable media units that advertisers can use to drive traffic to their website or mobile app.

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RTP blog

JUNE 7, 2019

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. She’d have to look that up, too. This is the exact type of customer that retail brands encounter each day.

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ROI Revolution

APRIL 23, 2021

One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. Opt-out data will not be included in seven-day click reporting. This setup also unlocks corresponding call confirmation click metrics to allow for more curated reporting. Claim your copy!

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Digital Doughnut

OCTOBER 31, 2022

Leading consumer intelligence platform, Talkwalker releases its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer.

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ROI Revolution

MAY 21, 2021

Q1 2021 was a period of serious growth for Pinterest, with the platform reporting 478 million monthly active users. The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico.

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Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. Looking at year-over-year behavioral changes among eBay shoppers specifically, the report found that 92% plan to do most of their shopping online.

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365 Retail

MARCH 2, 2023

A recent analysis by social media specialists Maybe* has revealed that Aldi was the most engaging supermarket on social media for Pancake Day. Polly Barnfield OBE, CEO of Maybe* , said, “These figures show the power of social media and particularly the reach you can get from really engaging Instagram reels.

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RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 67% of consumers say that the quality of product images is very important in selecting and purchasing a product, based on a Slyce Report on Visual Search.

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ROI Revolution

DECEMBER 14, 2020

This offering would be unique to the social media space, as no other platform has created this functionality. Pinterest Developing More Accurate Engagement Metric for Ads Reporting. We hope you enjoyed the December 2020 Social Media Water Cooler! Read more here. Facebook Acquires Kustomer for $1B. Learn more here.

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ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

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RetailDive

OCTOBER 13, 2023

Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.

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ROI Revolution

APRIL 15, 2021

In a year where user trust with social media is diminishing, they reported that 8 out of 10 Pinners say the platform makes them feel positive. The post Q1 2021 Social Media Water Cooler appeared first on ROI Revolution. They also spotlighted an exclusive analytics dashboard for managed advertisers.

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ROI Revolution

JULY 22, 2021

TikTok reports a 6% increase in the likelihood of a user making a purchase and a 9% lift in users’ attitudes towards a brand due to ads with sound. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

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Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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ROI Revolution

JULY 20, 2020

Welcome to our July 2020 Social Media Water Cooler. TikTok is ready to take its social media advertising to the next level with the launch of a new platform: TikTok for Business. That’s it for our July 2020 Social Media Water Cooler! Click here for past editions of the Social Media Water Cooler.

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Retail TouchPoints

JANUARY 30, 2024

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. The feature, which was first reported by Bloomberg and confirmed by a TikTok spokesperson, uses technology that automatically identifies objects in video content and then links to similar products available in TikTok Shop.

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Digital Doughnut

DECEMBER 29, 2022

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.

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ROI Revolution

DECEMBER 23, 2019

So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. Our December 2019 Social Media Water Cooler highlights a new tool from Pinterest, a new feature from Instagram, and a handful of updates from Facebook.

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FastSpring

OCTOBER 25, 2023

About Our Data Where the Data Are From FastSpring supports over 3500 companies to help sell digital goods in over 200 countries and territories globally, but we’ve narrowed down the data we used for this report to keep it applicable to software and SaaS companies. Additionally, while U.S. of the 2020 global SaaS market attributed to NA.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. These younger audiences embrace social commerce, and with this report we sought their input on how we can create a more meaningful and engaging social commerce journey.”

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