Retail TouchPoints
APRIL 18, 2024
There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.
Forrester eCommerce
SEPTEMBER 19, 2023
I am excited to announce new research on Clinical Workforce Technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories, and one that looks at tech implementation and clinician adoption.
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Forrester eCommerce
JULY 11, 2023
Two weeks ago I blogged on our process for selecting Forrester’s top 10 emerging technologies for 2023. As part of that post I introduced the Benefits Horizon model, which makes our call on when emerging technologies will deliver benefits for most firms.
Retail TouchPoints
NOVEMBER 8, 2023
Stitch Fix has hired a new Chief Product and Technology Officer to lead the struggling online personal styling service’s technology, product, data science, security and IT teams. Tony Bacos will begin today and report directly to CEO Matt Baer.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
SEPTEMBER 11, 2023
According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.
Retail TouchPoints
FEBRUARY 13, 2023
According to one report , the total cost of ecommerce fraud to merchants will exceed $48 billion globally in 2023, from just over $41 billion in 2022. Fraudsters especially targeted credit cards, with nearly two-thirds of financial companies reporting an increase in fraud attacks using them, according to the report.
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Adopting MACH technology means more than implementing new platforms. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more! The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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