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CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology

Forrester eCommerce

One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

The solution may be a small but mighty technology that is already developed and in use: RFID chips. What RFID Technology will do for the Retail Sector RFID stands for “radio frequency identification.” The critical insight RFID technology provides is whether or not a product is successful.

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Microsoft Leads the Charge to Help Retailers Harness Cloud Technology with New Industry Alliance

Retail TouchPoints

Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis.

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A Guide to Free SEO Tools & Resources 

ROI Revolution

We’ve put together a list of some of our favorite free SEO tools and resources that we use daily, and we think you’ll appreciate them, too. The Best SEO Learning Resources If you’re new to SEO, the best way to begin is with Google’s SEO Starter Guide. Google Chrome Web Store, BuiltWith Technology Profiler.

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Qurate Hires Former Pandora Exec to Lead Human Resources

Retail TouchPoints

Gerbitz joins Qurate after leading a private executive coaching consultancy serving executive-level leaders largely in technology, ecommerce and media. He began his career in human resources with companies such as Microsoft and Amazon , and later transitioned into commercial and operations roles with Microsoft, Yahoo and Pandora Media.

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Emerging Technology: Sustainability’s Friend Or Foe?

Forrester eCommerce

Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. While technologies such as automation, blockchain, and the internet of things feature in many sustainability initiatives, they also bring their own environmental impact. […].