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The Impact of New Technology on Marketing

Digital Doughnut

Technology has impacted every part of our lives. Marketing has changed dramatically over the years, but what is the impact of technological advances in marketing? And what is marketing technology? From household chores to business disciplines and etiquette, there's a gadget or app for it.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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The Future of Experiential Retail

Retail TouchPoints

First, let’s take a look at what we’ve done in the market thus far. Experiential retail, in its most nascent form, is when retailers implement immersive, interactive, technology-enhanced shopping experiences. Let’s take a look at a technology that has emerged to enhance experiential retail.

Retail 276
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Embracing AI: No, AI is NOT Coming for Your Job

Digital Doughnut

The advent of artificial intelligence (AI) has stirred both intrigue and apprehension across various industries, particularly in the realms of technology, business and content creation.

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 264
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How AI in Search May Affect the SERP Landscape

Digital Doughnut

Unless you’ve been living under a rock for the last couple of months, you may have heard the rumblings (and grumblings, more specifically from Marketeers) of AI and how this technology has the power to change the way in which people search and the online experience.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Consumer 261