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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Paid Search Advertising. Search Engine Optimization.

Marketing 172
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? Watch the replay of the webinar here! Now more than ever, your content needs to be written for users, not search engines.

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How to Successfully Grow Your Entire Online Funnel! – Shopify Plus Webinar Series

Demac Media

Register today for an exclusive Two-Part Webinar Series on How to Successfully Grow Your Entire Online Funnel. During this two-part webinar event Demac Media alongside Shopify Plus Partners – Klevu, Bronto, Yotpo, Smilie Rewards, and Nosto – will be running you through holistic approaches to optimizing your entire funnel. Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online.

Webinar 31
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Starting July 22, join us every Wednesday at 11am for a 4-part webinar series.

Marketing 147
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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Leveraging strong creative will be crucial for paid search.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

In our Getting More Out of GA4 webinar replay , you can explore dive into all of these topics, plus get a hands-on walk-through of building reports in GA4. Digital Marketing Industry News Online Shopping Paid Search Marketing

Events 78
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2022 Digital Marketing Trends & Predictions

ROI Revolution

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year.

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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Starting July 22, join us every Wednesday at 11am for a 4-part webinar series.

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Q2 2020 Paid Search Updates: Google, LinkedIn, & Microsoft Advertising

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. You can set bids for people searching on Bing based on industries, job functions, and even companies – data powered by LinkedIn. COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market.

Document 131
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane. Ryan: Twitter, following industry leaders and the latest trends and industry blogs, as well as attending webinars and conferences. What is the best piece of marketing advice you’ve ever been given?

PPC 60
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Published May 4, 2020.

Games 97
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. COVID-19 webinar replays. In our Paid Search Trends in the Coronavirus Climate webinar , we analyzed past trends & data and offered strategic advice to help guide your brand through this challenging period.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data). 2020 Ecommerce Paid Search.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. Paid search ad spend will grow 24.0%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 2020 Ecommerce Paid Search. You can learn more about this webinar series here ! Paid search post-COVID-19.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website.

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How to Set Up Your GA4 Property for Success

ROI Revolution

In our Getting More Out of GA4 webinar replay , our experts help you understand key GA4 concepts like attribution modeling, lookback windows, data retention, and the importance of scope. search filter interactions). Digital Marketing Industry News Online Shopping Paid Search Marketing

Events 15
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely.

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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. 2020 Ecommerce Paid Search. You can learn more about this webinar series here ! Paid search post-COVID-19.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. Pre-pandemic projects put search ad spending at 14.4%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ).

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ).

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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Post-pandemic paid search ad spend trajectory skyrocketing. Paid search ad spend will grow 24.0%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Starting July 22, join us every Wednesday at 11am for a 4-part webinar series. Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. 2020 Ecommerce Paid Search.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Paid search + the pandemic. Paid search revenue was up 101.3% Published March 12, 2020.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [September 2020]

ROI Revolution

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. 2020 Ecommerce Paid Search. You can learn more about this webinar series here !

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The 411 on GA4: Infographic

ROI Revolution

Explore the resources below: Webinar Replay: Getting More Out of GA4. Digital Marketing Industry News Online Shopping Paid Search MarketingOn July 1, 2023, Google Analytics 4 will officially replace Universal Analytics.

Webinar 15
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. Paid search ad spend will grow 24.0%

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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

And the stock market has become increasingly volatile. Paid and organic search are the digital duopoly for audience acquisition that can transform your brand into an industry-leading force. A replay of that webinar is available now ! Paid search post-COVID-19.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. Register for our upcoming webinar with Digital Commerce 360, where we will have a live Q&A discussion in addition to insights on optimizing your paid and organic channels. COVID-19 webinar replays.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

increase over what expert marketing analysts expected. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 Marketing to consumers in a post-pandemic world.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2021]

ROI Revolution

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [September 2021]

ROI Revolution

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Paid search ad spend will grow 24.0%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [February 2021]

ROI Revolution

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET. Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data). Pre-pandemic projects put search ad spending at 14.4%

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Marketing

Marketing 359
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

eCommerce 296
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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one.

SEO 338
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few. Search Engine Optimization Experts. Digital Marketing and Growth Experts.

B2B 113
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7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes. A smart B2B marketer opts for a cost-effective marketing strategy. Optimizing the website keywords with SEMrush (Search Engine Optimization efforts).

B2B 138
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. billion searches per day.

SEO 250
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). Pigeon (July 2014): Worked to integrate local search results like Google Maps. If your site is slow, you have little chance of a high search position.