article thumbnail

How to Get Verified on Social Media

Kissmetrics

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ But don’t give up.

article thumbnail

10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increasing ROI on Instagram: From the Desk of a Social Media Manager

Retail TouchPoints

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

article thumbnail

Mall of America Adds Body-Worn Cameras to its Security ‘Layers’

Retail TouchPoints

Security issues are top-of-mind with retailers: theft and threats of violence in retail locations are making headlines, including Target ’s recent announcement that it would close nine stores in four cities. The body cams, worn by uniformed and K-9 officers as well as plainclothes security people, were implemented in April and May 2023.

article thumbnail

Acknowledging Our Love-Hate Relationship With Security Certifications

Forrester eCommerce

It’s nothing new that social media is a hotbed of hot takes. But that doesn’t mean that it should all be dismissed as nonsense, especially when it comes to information security. Even the most innocuous posts somehow manage to offend or anger someone out there on the internet.

article thumbnail

Are Counterfeiters Aggressively Targeting Social Media Platforms?

RTP blog

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

article thumbnail

The Security Snapshot: Data Privacy, The Biggest Concern Of The New Decade

Forrester eCommerce

At the end of 2019, Forbes identified data privacy and security as the most pressing issue in the upcoming decade. While clicking through their often numerous social media accounts, consumers are providing these companies with more personal data. […].