There’s a chill in the air but resale remains hot, with major brands — including Crocs, Beyond Yoga, Tommy Hilfiger Men’s and Maje jumping into the circularity movement. The influx of new secondhand offerings arrives just in time for a holiday season when consumers are largely expected to be more price-conscious than ever as they face continued economic pressures.
Crocs Pilots Takeback Program in 10 States
Crocs is piloting a Retail Takeback Program at its stores in 10 states. Customers in Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia and Wisconsin can now bring their old Crocs (in any condition) to the brand’s stores to give them a second life. Crocs hopes to eventually expand the program to all U.S. Crocs retail stores and online, the company said.
Each participating store is equipped with a collection box, and for a limited time customers who recycle an old pair of Crocs will get a free “Crocs Saver” Jibbitz charm, while supplies last.
Shoes that can still be worn will be donated to the nonprofit Soles4Souls, which works to create economic opportunities in local communities through entrepreneurship and jobs. Crocs that are past their usable life will be “repurposed and reimagined,” in some cases as a new pair of Crocs.
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“We’re excited to take this next step on our path toward innovating for a circular economy and a better future for footwear,” said Deanna Bratter, VP and Global Head of Sustainability at Crocs in a statement. “Together with our fans, we can unlock innovation and partnerships to effectively reduce waste, reuse our materials, keep shoes out of landfills and help people in need. Our responsibility extends beyond the sale of our product. We want to keep Crocs products in use for as long as possible.”
Beyond Yoga Joins Growing ThredUp RaaS Roster
Beyond Yoga has launched a Closet Clean Out program powered by the ThredUp Resale-as-a-Service (RaaS) solution, allowing customers to resell gently worn items from any brand for shopping credit at Beyond Yoga.
To participate, customers generate a prepaid shipping label from beyondyoga.thredup.com, then fill any shippable box or bag with apparel, shoes and accessories from any brand in their closet and send it to ThredUp. For items that sell on ThredUp, customers receive Beyond Yoga credit that can be used both online and in stores.
“Working with ThredUp’s RaaS is not just about cleaning out closets, it’s about providing solutions to our customers to reduce their apparel waste,” said Michelle Wahler, Co-founder and CEO of Beyond Yoga in a statement. “Through this program, we’re reimagining the lifecycle of clothing and extending its use.”
Tommy Hilfiger Becomes First RaaS Partner in Menswear
Tommy Hilfiger, which is owned by PVH Corp., is expanding its resale program with ThredUp to include menswear, making it the first brand to offer secondhand menswear through RaaS.
Tommy Hilfiger launched the resale and trade-in service for women’s and kids’ clothing through ThredUp in August 2022. Consumers can resell their gently worn items for Tommy Hilfiger shopping credit at tommy.thredup.com.
“Beyond the environmental impact, the global secondhand market is set to reach $350 billion by 2027, according to ThredUp’s 2023 Resale Report — that’s 3X faster than the apparel market overall,” said Rohit Burman, VP of Sustainability and Inclusion at PVH Americas in a statement. “It’s a win-win when we can move toward our circular goals and drive business value at the same time.”
Maje Brings Peer-to-Peer Resale Program to U.S.
French fashion brand Maje has launched a peer-to-peer resale platform called Maje Secondhand in the U.S. in partnership with Archive. The platform gives customers the ability to list pre-loved Maje pieces alongside styles from previous seasons. For styles that sell, customers can choose Maje online credit or cash.
Maje also will feature a curated selection of pre-loved apparel at its NYC flagship store for a limited time to celebrate the debut of the resale program.
“We are thrilled to be launching Maje Secondhand in the United States, following the European launch last year,” said Paul Griffin, CEO and President of SMCP North America in a statement. “This comes after the release of Maje Forward, our rental platform, and the Maje Made global traceability program. Circularity is ingrained in the Maje DNA, and we look forward to Maje Secondhand being part of our Dream Tomorrow commitment.”
