Even Your Shopping Cart isn’t Sacred
Bryan Eisenberg
APRIL 25, 2016
Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. But is it still the best way to reduce shopping friction? Is it really the best way to make shopping easier and more enjoyable?
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