Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Kissmetrics

JANUARY 12, 2021

In this social media age, creating shareable content is essential. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. Why Use Boomerang? Shareability. Video Content Is King. Conclusion.

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BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Don’t believe me? About us videos.

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ROI Revolution

JANUARY 20, 2023

For many businesses (especially in 2023), advertising on social media is crucial to hitting those growth goals. Social media has 4.9 However, with the climate of the world and an impending recession, you might be asking yourself, how much does it cost to advertise on social media?

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365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

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Inflow Insights

AUGUST 4, 2021

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Start advertising early — like, right now.

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Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. For example, the most successful social media campaigns don’t use promotional messaging but focus on the brand and its values in ways that resonate with the community.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social.

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ROI Revolution

APRIL 23, 2021

YouTube Leading Social Media Growth. According to a recent study conducted by The Pew Research Center, YouTube is leading the pack in terms of growth for social media platforms. Learn more: Social media use in 2021 (Pew Research Center). Claim your copy! 81% of U.S.

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Retail TouchPoints

DECEMBER 15, 2023

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. Child Safety Concerns According to recent studies, 53% of children have a smartphone by the time they are 11 years old.

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RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. Internet users regularly or always search for visual content prior to making a purchase, and only 3% never do, according to a 2017 eMarketer study.

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ROI Revolution

JULY 22, 2021

TikTok Studies the Importance of Sound in Advertising. Recently, TikTok conducted a study to find out just how effective their sound bites are in their advertising. The study found that a staggering 88% of users said that sound was essential to the TikTok experience. Responses to the study showed that ads with audio were 2.2x

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Ecommerce Platforms

MARCH 5, 2017

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Studies show that ecommerce customers actually care about the type of customer service they receive. What else do you customers want from social media support?

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ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

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ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Facebook Offering New Social Commerce Tools. What Is Clubhouse? Learn more: What is Clubhouse?

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Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

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Retail TouchPoints

FEBRUARY 15, 2024

However, as a study from Oxford found, the effects of technology on loneliness depend on the type of interaction with that technology. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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365 Retail

DECEMBER 19, 2022

Social media is an incredible phenomenon that has stimulated the development of most industries in the modern world. The world of shopping has been completely transformed by the internet, and more recently, by social media. Study the website. Research the business!

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Smile.io

APRIL 15, 2024

  Poor use of social proof and user-generated content like social media posts and reviews.  You can include the URL in your email marketing communications and social media marketing to promote the program further.    Only offering one reward type —fixed discounts. 

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ROI Revolution

JANUARY 15, 2020

Welcome to the first Social Media Water Cooler of 2020! Forecasts predict the social media platform will see ad revenue soar to $13.9 A recent study examining impressions and clicks on the Facebook Audience Network showed that Facebook advertising costs in 2019 were up 90% year-over-year.

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365 Retail

DECEMBER 9, 2022

New research has revealed that 82% of us are either quite or very likely to be using social media to get ideas on what to buy for Christmas gifts this year, with 46% saying they are using social media more or much more than a year ago to get ideas on what to buy. 4% said they shopped online every day.

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Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Across all generations, a majority say they watch UGC videos on social media. Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ?

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ROI Revolution

JANUARY 21, 2019

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. A popular Facebook study revealed that 94% of participants keep a smartphone on hand while watching TV. Teen Engagement with Social Platforms.

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Retail TouchPoints

DECEMBER 21, 2020

As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study. consumers said a link in a social media post had led them to a product they weren’t originally interested in purchasing.

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Retail TouchPoints

SEPTEMBER 30, 2020

among Gen Z, according to a Poshmark study from February 2020. Poshmark also added Posh Stories to its site this year, further integrating the site’s social media and retail sides. The retailer found that 40% of the clothes in Poshmark shoppers’ closets are second-hand, putting it ahead of the curve on this trend.

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Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. This is especially crucial as it was identified as a weak area in this year’s study, and addressing this friction will optimize the overall ordering process.

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Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. Social selling offers you a unique opportunity to influence buyers. What is social selling? The best platforms to use to sell on social media.

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Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

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Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. Nearly half of consumers also said that bringing in social media elements via digital displays or via shelf signage would enhance their experience.

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ROI Revolution

OCTOBER 15, 2018

With Q3 in the books, we thought now would be a good time to introduce the first edition of “The Social Media Water Cooler.” ” We’re launching this new initiative to provide a platform to discuss popular social media trends and topics that are incredibly relevant to the digital marketing industry.

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Retail TouchPoints

MAY 18, 2021

The study also revealed that many of these behavioral changes are here to stay: 95% of consumers said they expect at least one COVID-related lifestyle change to be permanent. There’s heightened sensitivity when your brand is being judged by news, tweets and social media.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

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Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. Social Media Creates a Blueprint for Future Innovation. means these habits won’t be one-to-one translations, but social media habits can still serve as a valuable jumping-off point.

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