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Technology Strategy Impact Award: A Guide to a Standout Submission

Forrester eCommerce

The Forrester Technology Strategy Impact Award celebrates IT organizations that excel in aligning their strategies with business goals, proving adaptability, and building trust through security and resilience. A fantastic way to recognize your […]

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Welcome To The Future Of Marketing Technology

Forrester eCommerce

Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers. An effective martech strategy supports the needs of marketing today, while retaining […]

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Your Product Security Approach Must Evolve With Your Organization’s Technology Strategy

Forrester eCommerce

As a quick refresher, technology organizations fall into one of three categories in their technology strategy: traditional tech, modern tech, and future fit tech. Modern and future fit technology organizations transform technology […]

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Forrester’s 2023 Technology Strategy Impact Award Winner And Finalists For EMEA

Forrester eCommerce

Learn how the technology strategy award winner and finalists drive customer-obsessed transformation with their technology strategies.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Forrester eCommerce

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

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What Makes A Future Fit Technology Strategy?

Forrester eCommerce

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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The ABM Benchmark Survey

It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?