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Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

In fact, according to a Forrester Consulting study sponsored by Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play.

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CPG Brands: Leverage Shipper Intelligence Technology Amid Supply Chain Challenges

Retail TouchPoints

CPG brands that DO find success are proactive and utilize technology to increase order visibility and analyze performance data. Technology Leads to Category Leadership Shipping technology has significantly improved in recent years and is now a massive determinant of CPG brand success.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

Personalization is in Demand Given that Next Gen shoppers are “adept users of technologically based experiences,” it makes sense that this consumer set is eager to try out new solutions that make their social shopping experience simpler and more fun. in a statement.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).

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Communications And Collaboration Technology For Remote Workers

Forrester eCommerce

Forrester has completed several Total Economic Impact™ (TEI) studies focused on communication and collaboration technology. Higher productivity is a key, consistent, and measurable benefit. We found that there are several ways in which employee efficiency and effectiveness can be improved.