2018 Retail Executive Playbook

Dynamic Action

Retailers must have connected data and sophisticated technology to prescribe actions where the most value can be delivered for the consumer and most profit to the business. Resources White Paper

Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

Retail TouchPoints

In a white paper , NCR shared data that confirmed that while 94% of 18-to-34-year-olds use self-checkout, 87% of 55-to-64-year-olds and 73% of shoppers 65 and older also use self-checkout.

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How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

Retail TouchPoints

Technology will cut down on inefficiencies across the board — but only if they work from effective, interconnected and user-friendly software platforms.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

The first are clean-cut, white background, product-only images. They are usually shot on a white background, helping to create a consistent look across your product line. Use a white or light backdrop, as it’s easy to remove when retouching your images.

Omnichannel is dead. The future is harmonized retail.

Steve Dennis

Second, it was often served up as the panacea for what ailed every struggling retailer–and therefore the center piece of many a conference keynote, white paper and technology provider sales pitch. I’m calling it. “Omnichannel” is dead.

Why Do Companies Outsource?

ChannelAdvisor

Whether it’s to build a new program, hire a key player or invest in new technology, outsourcing gives clients the opportunity to use the 50-70% savings into something that will actually grow the business. All companies are looking to grow and become the best in their core competencies.

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

Kissmetrics

If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. Downloads of a new white paper resulting in more high end, enterprise-level customers?

Year in Review: The Most-Read E-Commerce Resources of 2019

ChannelAdvisor

This white paper provides an overview of the biggest forces of change to be aware of, and looks at the tools and technologies you’ll need to stay ahead. Looking for a quick and easy way to prepare for the year ahead? . While there’s no doubt the e-commerce industry will continue to evolve in 2020, there are some influences that will continue to prevail. Like the prominence of Amazon Advertising. And the importance of international expansion.

Managing a copy production process almost killed me

Talkoot

I’ve shared these best practices in our recommendations for product copy white paper. Sign up for our free white paper with Anne's recommendations here. When I joined Thread as a project manager back in 2011, I was unaware of the journey I had just embarked on.

10 Ways Alcohol Brands Can Play Online

Profitero

And technology platforms and services will continue to emerge and evolve at a rapid pace. The key question becomes: What can alcohol brands do to influence shopper behavior and engage with online retailers and technology platforms?

Keeping Tabs on Online Alcohol Around The Globe

Profitero

Here we outline some global initiatives that should be on everyone’s radar screen, taken from Profitero’s recent white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Download Profitero’s new white paper to understand: Key Factors Driving Online Sales Growth.

How to Unload Excess Inventory in Productive, Profitable Ways

ChannelAdvisor

See which strategies, tools and technologies you’ll need in the white paper: 20/20 E-Commerce Vision for the Year 2020. If there’s one challenge all brands and retailers face, it’s surplus inventory. While strategies like demand forecasting and velocity repricing can help minimize the impacts of excess, at some stage you’re going to have an overflow to address. The good news is that there are plenty of profitable ways to approach excess inventory. .

Top 10 Digital Marketing Blog Posts of 2019

ROI Revolution

Microinfluencers, user-generated content, transparency, video, Facebook & Instagram ads, and geolocation technology were all trends we called out as important to pay attention to in 2019. Published December 10, 2019. The year 2019 is coming to an end.

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019

ChannelAdvisor

White Paper] From Data to Personalization: Mapping the Empowered Consumer Experience. Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.

3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

It serves as a guide to key technologies sellers can use to keep pace, with actionable takeaways and best practices on: Optimizing inventory. If you read our white paper on using data to map the consumer experience, you understand how important personalization has become. Where this technology currently stands — and where it’s headed. Looking for the latest trends in e-commerce? Recently, we shared our top picks from research leader Forrester.

3 Tricks and Tips to Give You a Competitive Edge on Walmart Canada

ChannelAdvisor

First, if you’re not already using algorithmic repricing, this technology offers a great starting point. We go over this topic in detail in our free white paper, From Data to Personalization: Mapping the Empowered Consumer Experience. Sometimes it can be so easy to fit in, when all you want to do is stand out. Nowhere is this more true than on e-commerce marketplaces. Your product listings sit nestled among hundreds of others, with competitors a quick tap or swipe away.

The One Thing Every CHRO Needs Before Investing in AI

Bronto

In a recent IBM Smarter Workforce Institute white paper, “ Competencies in the Cognitive Era ,” my team found three examples of how effective cognitive computing relies on strong competency frameworks to improve efficiency in HR: recruitment, career coaching and learning. Understanding employees’ competencies and skills in relation to job requirements has always been important in effective talent management.

NRF 2019 Observations

OrderDynamics

The retailer plans to add the technology to 800 stores by the end of the first quarter. Cucinelli blends the traditions of Italian design with innovative technologies. Purpose led business solutions powered by technology will rule the day in 2019. NRF 2019 Observations .

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The History of Blockchain

eCommerce Guider

There have been numerous key moments along the way in the evolution of this world-changing technology which have helped to shape blockchain. Entrepreneurs slowly realised this, and once they did, they began to conceive the different ways that the Blockchain technology can be used.

Why Ratings and Reviews Matter

Profitero

Leading ratings, reviews, and question and answer technology provider PowerReviews’ SVP of Marketing Theresa O’Neil shared some company research. “We Having best-in-class consumer-generated ratings and reviews content is more important than ever.

10 Tips for Measuring Online Brand Performance

Profitero

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond.

New Age DOM: Out-of-the-Box and Ready to Deliver

OrderDynamics

More recently, technology firms have started to layer in easier and faster ways to customize their systems. All this we did to bring customers straight to the out-of-the-box, highly configurable, cloud-technology stage. See full checklist of questions in the REAL OMS white paper ).

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

All you need is a piece of white paper to use as a background. And begin future-proofing your technology stack. . Are you ready to bring your brick-and-mortar store into the world of online shopping?

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Is it Time to Take Your Financials to the Cloud?

ChannelAdvisor

The business may also be falling behind on giving employees and customers the ability to access information over the web and from mobile devices because there aren’t adequate internal resources to implement and manage the required technology. 
. A major deterrent to investing in new technology is the time required to see a return on investment. Even then, there’s no guarantee that the new technology will deliver the expected results.

How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook.

Podcast Q&A: How Alcohol Brands Can Tap the eCommerce Opportunity

Profitero

And obviously, things like technology is changing all the time and evolving. Keith Anderson: In the work we did together on our recent white paper, there was some interesting data on who the US alcohol shopper is and some of their preferences, especially as it relates to online.

How to Sell Digital Products & Downloads: The Complete Guide

eCommerce CEO

The best photographs that sell look genuine, most popular ones display an emotion (sadness, happiness), a concept (like wealth or success), traditional festivals, travel, technology, and leisure activities. Still wondering what digital product to sell and how to sell it? I have been there.

Is it Time to Take Your Financials to the Cloud?

ChannelAdvisor

The business may also be falling behind on giving employees and customers the ability to access information over the web and from mobile devices because there aren’t adequate internal resources to implement and manage the required technology. 
. A major deterrent to investing in new technology is the time required to see a return on investment. Even then, there’s no guarantee that the new technology will deliver the expected results.

Digital Transformation: The Ultimate in Luxury Experience

Cegid

Just how to do this while maintaining trust and a human touch is the subject of a new paper, “Digital Transformation: The Ultimate in Luxury Experience.” Sales associates also can benefit from using solutions embedded with the latest tokenisation technologies.

7 Conversion Split Tests to Revolutionize Your Website

ROI Revolution

Conversely, if you’re selling paper towels, you probably don’t need three pages of text explaining the benefits. For instance, if you’re a clothing retailer, you might want to consider more than a simple product photo on a white background.

How to Maintain Brand Personality in Your Email Newsletters

Liveintent

For example, if your brand personality revolves around sophistication and competence, like that of Apple , you can create a minimalist email just like they do- more white space that creates a sense of organization. Guest Post. Think of the emails from your favorite brand.

Talking Cryptocurrency with Clay Collins

eCommerceFuel

So I think there’s this progression of technologies, you know, going digital, hopping on Moore’s Law and jumping in an exponential direction. Is that a bubble or is the technology just changing?

Talking Cryptocurrency with Clay Collins

eCommerceFuel

So I think there’s this progression of technologies, you know, going digital, hopping on Moore’s Law and jumping in an exponential direction. Is that a bubble or is the technology just changing?

Talking Cryptocurrency with Clay Collins

eCommerceFuel

So I think there’s this progression of technologies, you know, going digital, hopping on Moore’s Law and jumping in an exponential direction. Is that a bubble or is the technology just changing? I’ve been wanting to do an episode on cryptocurrencies for a long time.