Forrester eCommerce
APRIL 11, 2024
The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.
Groove
APRIL 17, 2024
Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. And with the integration between Google Ads and Klaviyo, you can leverage the benefits of both. In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, a
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Retail TouchPoints
APRIL 18, 2024
Hill Beverage products on display at Total Wine Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records , come in CBD-only versions as well as Delta-9 and THC blends.
FastSpring
MARCH 15, 2024
Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
TalkingRetail
MARCH 21, 2024
Following this week’s technical payment issues experienced by Greggs, the latest in a wave of similar retailer issues, some observers believe it highlights the continued importance of cash in UK society.
RetailWire
MARCH 18, 2024
Tyson Foods, the well-known food processing company, finds itself in hot water as calls for a boycott surge due to allegations of planning to employ migrants at its factories.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
APRIL 17, 2024
By committing to smaller, rural communities, the discount retailer has room to grow its already substantial store footprint even more, industry experts and company leaders say.
365 Retail
MARCH 1, 2024
In a pivotal legal battle over the future of Marks & Spencer’s flagship store at Marble Arch, London, the High Court has ruled in favour of the retailer, granting a judicial review against the Secretary of State for Levelling Up, Housing, and Communities, Michael Gove’s decision to deny planning permission for the redevelopment of the site.
RetailMinded
FEBRUARY 1, 2024
Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, I get giddy when it comes to exploring the latest retail technology, exploring flagship stores that keep up with collective retail trends and discovering new resources that help fuel t
RIS News
FEBRUARY 12, 2024
The company has accelerated sustainability efforts by leveraging artificial intelligence and machine learning.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MARCH 28, 2024
As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not.
Forrester eCommerce
FEBRUARY 5, 2024
In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.
Forrester eCommerce
MARCH 26, 2024
I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?
Forrester eCommerce
APRIL 16, 2024
OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
FEBRUARY 23, 2024
Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.
Forrester eCommerce
FEBRUARY 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.
Forrester eCommerce
APRIL 18, 2024
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyber defenses: the people. Yet the stress of expectations, limited resources and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.
Forrester eCommerce
APRIL 1, 2024
Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MARCH 26, 2024
To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.
Forrester eCommerce
MARCH 28, 2024
Kubecon is the place where big tech and large enterprise cloud users converge with open-source communities and startups to collaborate on the latest trends in cloud-native. Generally, Kubernetes (K8s) has become the epicenter of platform engineering innovation with that trend continues this year.
Forrester eCommerce
APRIL 16, 2024
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.
Forrester eCommerce
MARCH 24, 2024
In this blog, Forrester's VP, Principal Analyst, Jinan Budge, shares her learnings of the cybersecurity trends, key challenges and opportunities for CISOs in Southeast Asia.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
APRIL 11, 2024
Tech leaders are rethinking their strategic partnerships because silicon matters again. Whether your infrastructure is in the cloud, on-premises, or at the edge, or any combination thereof, the accelerators and specific features in your silicon can make an enormous difference to what you can do with AI and how quickly you can roll it out.
Forrester eCommerce
FEBRUARY 14, 2024
Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.
Forrester eCommerce
MARCH 7, 2024
Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.
Forrester eCommerce
MARCH 25, 2024
Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Forrester eCommerce
FEBRUARY 23, 2024
Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.
Forrester eCommerce
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
Forrester eCommerce
FEBRUARY 14, 2024
I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.
Forrester eCommerce
JANUARY 12, 2024
Providers and users of connected products in the EU, or services related to such products, take note: The EU Data Act is now in force. The clock on the transition period started ticking on January 11, 2023, and you need to be prepared.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
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