Marriott Media Network to give brands access to travelers
May 16, 2022
Marriott is launching a media network that will enable advertisers to reach travelers through the chain’s websites, app and eventually on televisions in hotel guests’ rooms. “If you can get 1 percentage point of the digital retail media market, that’s almost half a billion dollars in revenue, and it’s high-margin revenue,” said Insider Intelligence principal analyst Andrew Lipsman. “You can be a small player, and that can still be a really meaningful part of a company’s business.”
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