2004 Channel Marketing Search Marketing 
Retail TouchPoints
SEPTEMBER 20, 2021
First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?
Retail TouchPoints
AUGUST 24, 2021
The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? Generally speaking, every retailer needs a backup plan, and to continue to invest aggressively in marketing and brand building if they wish to emerge as an ecommerce holiday shopping winner.
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Retail TouchPoints
JANUARY 28, 2021
The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.
Retail TouchPoints
APRIL 28, 2021
With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.
Kissmetrics
JANUARY 25, 2021
Which Channels Should My Business Be Listed On? Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there.
Kissmetrics
OCTOBER 2, 2018
The post was called, “Winning the Search Engine Marketing War.”. Facebook launched in 2004, but it wasn’t what it is now. With ad costs continually rising, you have no choice as a business but to find other traffic channels. Just look at Quick Sprout, the marketing blog I don’t put much money into it.
eCommerce Evolution
JULY 10, 2019
As some of you may know, my very first foray into online marketing was in the crazy world of SEO. That was circa 2004. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. In the early days of OMG Commerce, SEO was our bread and butter.
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