Forrester eCommerce
FEBRUARY 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.
Retail TouchPoints
FEBRUARY 19, 2024
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a
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Practical eCommerce
FEBRUARY 25, 2024
The elimination of third-party cookies prompts many marketers to seek alternatives. The post Email and Text Marketing Are Cookie-proof appeared first on Practical Ecommerce.
Practical eCommerce
FEBRUARY 15, 2024
What do customers and prospects think about you or your company? These tools analyze mentions across the web. The post AI Tools for Brand Monitoring appeared first on Practical Ecommerce.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
FEBRUARY 15, 2024
Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.
RetailDive
FEBRUARY 20, 2024
Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
FEBRUARY 14, 2024
While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.
Practical eCommerce
FEBRUARY 11, 2024
Creators of ebooks, audiobooks, images, videos, templates, courses, and software have many robust choices for selling their goods. The post 20 Platforms to Sell Digital Products appeared first on Practical Ecommerce.
Forrester eCommerce
FEBRUARY 5, 2024
In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.
Salsify
FEBRUARY 22, 2024
Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming increasingly important.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
TalkingRetail
FEBRUARY 22, 2024
A first-of-its kind licensing framework for the UK vape industry has been unveiled in Parliament, just days after a new investigation revealed a near 20-fold increase in the number of illicit vapes seized by councils across the UK since 2020.
Retail TouchPoints
FEBRUARY 28, 2024
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority ( 88% ) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).
365 Retail
FEBRUARY 26, 2024
The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Despite facing challenges, the high street’s significance as a community and economic staple is unwavering, symbolising not only a centre for transactions but also a space for communal engagement and belonging.
RetailDive
FEBRUARY 23, 2024
Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
FEBRUARY 23, 2024
Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.
Salsify
FEBRUARY 27, 2024
Get to know Goldilocks shoppers and what their search for ‘just right’ omnichannel experiences looks like in the modern consumer buying journey.
RetailWire
FEBRUARY 26, 2024
Wendy’s is gearing up to roll out a new pricing strategy that mimics the surge pricing model used by ride-sharing services like Uber. This means that the cost of your favorite Wendy’s items could fluctuate throughout the day depending on demand.
Retail TouchPoints
FEBRUARY 8, 2024
Content created with Meta ’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it is working to create technical standards and signals to notify users on its platforms when any of the content they see has been created using AI. “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” said Nick Clegg, President of Global Affairs at Meta in a blo g post.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailMinded
FEBRUARY 1, 2024
Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, I get giddy when it comes to exploring the latest retail technology, exploring flagship stores that keep up with collective retail trends and discovering new resources that help fuel t
TalkingRetail
FEBRUARY 14, 2024
The Vape Protection Alliance (VPA) is attempting to raise £15,000 for a King's Counsel Barrister (KC) to provide expert legal advice and direction on the best course of action to challenge the government’s proposed vape restrictions.
Forrester eCommerce
FEBRUARY 14, 2024
Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.
Practical eCommerce
FEBRUARY 12, 2024
Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data. The post SEO Tools for YouTube Videos appeared first on Practical Ecommerce.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
RetailWire
FEBRUARY 5, 2024
According to Federal Reserve Chair Jerome Powell, the time is nearing when interest rates will decrease. However, Americans need to wait just a little bit longer as the central bank wrestles with inflation.
Retail TouchPoints
FEBRUARY 16, 2024
In the U.S., ecommerce spending is estimated to reach $1.7 trillion by 2027 – representing over 20% of overall retail sales. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025. With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys.
365 Retail
FEBRUARY 7, 2024
Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce. Nick moved to Nespresso Professional from Nestle Waters, where he held responsibility for the HORECA channel.
RetailDive
FEBRUARY 2, 2024
The drugstore retailer said it still has “significant cost savings and growth goals to deliver” as it confirmed further downsizing of its workforce.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Forrester eCommerce
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
Practical eCommerce
FEBRUARY 5, 2024
Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including those. The post ChatGPT Prompts for Competitor Analysis appeared first on Practical Ecommerce.
RetailWire
FEBRUARY 8, 2024
Uber, the ride-hailing company, made headlines this week, announcing its first annual operating profit. This significant achievement marks an important turn in the firm's approximately 15-year journey, shedding light on its resilience and capacity for growth.
Retail TouchPoints
FEBRUARY 2, 2024
Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. As was often the case, Jobs was ahead of his time. This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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