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The Future of Experiential Retail

Retail TouchPoints

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? First, let’s take a look at what we’ve done in the market thus far. Nordstrom, for instance, is a prime example.

Retail 268
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 251