Retail TouchPoints

SEPTEMBER 20, 2021

First, let’s take a look at what we’ve done in the market thus far. Experiential retail, in its most nascent form, is when retailers implement immersive, interactive, technology-enhanced shopping experiences. Consumers support brands that actively engage them by including them in their branding and marketing strategies.

Retail 263

Retail Food and Beverages Magazine Technology 263

Retail TouchPoints

AUGUST 24, 2021

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? Generally speaking, every retailer needs a backup plan, and to continue to invest aggressively in marketing and brand building if they wish to emerge as an ecommerce holiday shopping winner.

Retail 259

Retail Definition Magazine Supplies 259

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 247

Consumer Magazine Search Marketing Marketing 247

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 150

Jewelry Gifts Fashion Mobile 150