Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success
Retail TouchPoints
DECEMBER 14, 2023
I would say it was probably 2007 when [the brand] started getting a little more notoriety. I was working in a world where not only was it the best-of-the-best in understanding true sales skills, but you also had buyers and planners and merchants and high-level executives and entrepreneurs all in the same space together.
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