Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success
Retail TouchPoints
DECEMBER 14, 2023
I would say it was probably 2007 when [the brand] started getting a little more notoriety. When social media came onto the scene, it became apparent that kids and their families were looking to us for these answers. It’s a much more omnichannel way to approach business. And sure enough, they did. What does my Elf eat?
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