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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

This trend is further fueled by the younger demographics, particularly millennials and Generation Z, who are more open to adopting new technologies and are looking for payment methods that reflect their mobile-first approach. Consumers are not the only beneficiaries of this method of payment.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.

Consumer 302
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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Generation Alpha covers those born between 2010 and 2024. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 242
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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7 Link Shortener Alternatives to Goo.gl

Kissmetrics

Which one do you think looks more attractive on a website or social media post? However, Google made the tool available to the public in 2010, which made it simpler for all website owners to access and use. It doesn’t matter whether they click through from a desktop browser or mobile device, either. Put simply, Goo.gl

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5 Alternatives to Wanelo

Kissmetrics

Wanelo was a social media platform designed to operate as a digital shopping mall. Users could shop for anything they wanted right from their mobile devices. According to Wanelo, some stores reported seeing as many as four times the conversions they got on popular social media platforms like Facebook.