Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.
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