Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. Their investments in these technologies will pay off. B2B will look more like B2C.
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