Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. 1 pointB, Three Takeaways from the 2015 Internet Retailer Conference and Expo.
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