Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. They require enterprise-grade, best-of-breed commerce solutions that reflect their business model and can change rapidly in the face of competitive challenges. B2B will look more like B2C.
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