Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. Multi-touchpoint commerce. Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. B2B will look more like B2C.
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