Remove 2015 Remove eCommerce Technology Remove Internet Retail Remove Mobile
article thumbnail

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. Multi-touchpoint commerce. Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. B2B will look more like B2C.

B2B 141