Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. It’s critical for B2B companies to create immersive, contextual commerce experiences—as personal as a sales rep, but with much wider reach. Multi-touchpoint commerce. B2B will look more like B2C.
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