How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers
Optimizely
APRIL 28, 2017
last year according to Internet Retailer. According to Internet Retailer, one brand facing this problem is Overstock, a business chiefly known for selling surplus merchandise from other ecommerce retailers at below-wholesale prices. million in net income in 2016, a 420% gain from 2015 – landing them the No.
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