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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Using videos on landing pages can increase conversions by 86%. DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017).

eCommerce 187
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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

billion compared to 2017. Pay attention to these six trends to optimize your affiliate channel in 2022. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. More Emphasis on Omni-Channel Experiences. billion in 2022, which is up by $5.4 Recommendations.

Marketing 138
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Black Friday Cyber Monday 2017: Recapping our Retailers’ Growth + Key Takeaways!

Demac Media

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Social Media was the highest revenue growth driver for our clients , followed closely by Display Ads, and Referral Channels.

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How to Increase eCommerce Conversions During the 2018 Holiday Season

Kissmetrics

An infographic from Amazon revealed that in 2017 the marketplace shipped more than 5 billion products worldwide via it’s Amazon Prime service, with delivery times as fast as just eight or nine minutes. Personalization and customization are frequent topics in conversion optimization. Mobile checkout optimization.

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5 Black Friday Ecommerce Trends to Prepare For in 2017

Demac Media

Retailers who understand this and participate in these Black Friday ecommerce trends early aren’t just chasing after the next new thing, they’re preparing for the future of ecommerce and tackling Omni-channel in a way that’s easier to digest. The post 5 Black Friday Ecommerce Trends to Prepare For in 2017 appeared first on Demac Media.