Remove 2017 Remove Consumer Remove Multi-channel Remove Omnichannel
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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. Get your free comprehensive omnichannel report now. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Here are the top sessions you absolutely need to attend at eTail East 2017. Tapping Into The Omni-Channel Nature of Today’s Consumer. August 15: eCommerce and Omni-Channel Growth Tactics.

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Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Claim your copy! So what’s the next big thing?

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . Personally, which channel do you prefer?

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

But those 2008 articles didn’t include a lot of the terminology that is ubiquitous today: omnichannel, cloud, artificial intelligence, augmented reality, IoT and unified commerce. 2017: “Retailers need to use all of the data they have — from online sales and behavior, to loyalty, to in-store sales and behavior — to understand their customers.

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Don’t Exhaust Your Email List! Find New Channels Instead

Optimizely

Brands are carelessly contributing to the staggering 269 billion emails that were sent and received each day in 2017. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.

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