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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . billion by 2025.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk.

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Retail Auto-Replenishment: the Pros and Cons

GetElastic

In Forbes magazine , Ashwin Ramasamy, Co-Founder of PipeCandy dissects the tech based predictions for retail in 2019 with interesting results: “Nearly 40% of consumers who use subscription services cancel their subscriptions within a year of subscribing as the novelty wears out.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Here are the top reasons you should consider selling to potential customers directly. When you sell through retail stores, you’re putting the customer experience in their hands.

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How Publishers Can Avoid Losing Email Subscribers

Powerinbox

In order to re-engage subscribers and avoid losing them, publishers need to be innovative and proactive when it comes to their email lifecycle messaging and customer loyalty approach. What you can do? More informative and engaging content is key to preventing subscribers from losing interest and opting out.