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The Future of Marketing: Google Marketing Next 2017

ChannelAdvisor

Successful digital marketers have always utilized data to drive decisions, of course, but Google’s new updates will allow for more effective ways to reach your target consumers and measure success in today’s multichannel, multi-device world. Google Assistant is an intelligent personal assistant powered by AI technology.

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eCommerce firms should prepare themselves for the 'Christmas Effect' from mid-September

Retail Technology Review

New research from ChannelGrabber, the software provider of multichannel eCommerce software, has found that the Christmas 2017 peak selling season will begin around mid-September this year, and end as soon as December 20th.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. You might have heard of multichannel marketing, which was the predecessor to omnichannel marketing. True omnichannel marketing is tough to do well.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 The shopper is more technologically advanced than ever before and is empowered to drive disruptive changes in traditional retail business. In-store sales accounted for 91% of all retail sales in the US in 2017.

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Web push notification or email marketing: how to overcome ecommerce cart abandonment

GetElastic

As an ecommerce practitioner, you are faced with a wide range of technologies and tactics that promise to make your store ‘stand out’ from the digital jungle. Statistics show that the engagement rate of web push notifications has been steadily increasing, achieving a 30% growth between 2017 and 2018. Open/Read Rates.

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Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

You can also use these same calculations to integrate new multichannel inventory management models. I am a firm believer in embracing technology and tools that make our store deliver a superior experience for not just our customers, but my staff using our systems. Here’s a basic calendar for the U.S You can see other countries here.

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3 Augmented Reality Uses for Online Retailers

ecomdash

Technology is changing the way we shop online. In late 2017, the Harvard Business Review reported that spending on AR is set to reach a whopping $60 billion by 2020. Your next steps will depend on your business strategy and whether you’re engaged in multichannel selling. Here are 3 augmented reality uses for online retailers.