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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Niche PPC Strategies. Without further ado, let’s take a long, hard look at what 2017’s Cyber Week had in store for online sellers. Selling on Amazon.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . If you would like to deep dive into each of these tips, you can visit our blog post here.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

96.44% increase in revenue through eBay + BigCommerce integration as of 2017. increase in revenue through eBay + BigCommerce integration as of 2017. I’d recommend the integration for sure! increase in revenue through eBay + BigCommerce integration as of 2017. Get started now. Clive de Sousa, CEO, Glory Cycles. Final Word.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this). Rand encouraged the audience to ask themselves, “How is cultural conditioning biasing me?”

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! I recommend starting with four methods and tools: Method #1. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. No wonder 86.6 Customer Survey.